In aid of Save a Life September (and first aid), Martin Southworth worked alongside producer Markus Meerdt at Recipe on this brilliantly funny, St Johns Ambulance skit. The aim of this commercial was to promote the use of first aid and the importance of leaning it. This campaign has already increased awareness for first aid and has resulted in a 40% increase in downloads of free first aid posters and 60% increase in page views for first aid advice section.

Production Notes:
Agency: Recipe