Aldi ‘tea’ the most-liked ad of 2011

One of the most successful ads in an ongoing successful series created by McCann Manchester, which launched back in August 2011. This one features a woman sitting next to packs of PG Tips and Aldi tea, saying: “I don’t like tea. I like gin”. Senior VFX artists, Paul Wratten, added in titles as well as some colour correction to the footage. He also added a vignette effect to draw the audience’s attention to the product. As reported in Campaign, “Despite drawing complaints from members of the public who claimed the ad made a joke of alcoholism, the ad beat off competition from John Lewis, and VW Passat to win the top spot as the most-liked ad of the year. VCCP’s ad came second, followed by the Volkswagen Passat super bowl ‘Darth Vader’ ad, created by Deutsch, featuring a young boy dressed as Darth Vader. Adam and Eve’s “the long wait” ad for John Lewis was the fourth-most-liked ad for 2011, followed by ads for Walkers Crisps, Foster’s beer, Skittles Candy, Boots Pharmacies, Dreamies Cat Treats and PG Tips. The research complied by Nielsen used almost two million survey results from viewers watching evening TV in the UK. Scores for likeability and recall were tracked every day for each of 2011’s 4,000 new ads, shortly after each had been broadcast.”

Production Notes
Product:Aldi Tea
Title:Aldi Tea
Director:MJ Delaney
Production Company:Love Commercials
Agency:McCann Manchester
Duration:20 secs