Global insurer Allianz has launched Allianz Motoring Moments – a new TV campaign developed by creative agency 18 Feet & Rising. The 30” and 2 x 10” TV spots feature a range of motoring moments – highlighting how Allianz are able to deliver the insurance that’s right for them.
These moments are captured in the ads through individual vignettes; from a dad loading up the car to go on a family holiday; to a young girl peacefully sleeping in her car seat; to some friends winding each other up about their music tastes. “So much of life happens in cars while we go from A to B. This campaign is about celebrating those beautifully familiar, everyday motoring moments,” commented Behrad Taherparvar, Creative Director at 18 Feet & Rising. Russell Shaw worked closely with Behrad and director Georgi Banks-Davies replacing some of the sky shots to make the day appear brighter, clarifying the Allianz branding, building the endframes from scratch and adding in reflections. All post work was carried out on Flame Premium 2016.
Agency: 18 feet and rising