NB brings some countryside to Eastcastle Street!

We were asked to create the Dorset countryside for the latest Dorset Cereals commercial directed by Pete Lewtas from The Independence Orchestra.
The commercial features a woman in her City flat on a miserable day eating Dorset cereals. By eating the cereal she is transported to a lovely sunny day in the Dorset countryside.

Our colourist Martin Southworth graded the commercial and then our VFX artist Paul Wratten set to work on creating contrasting city scenes with countryside scenes. To do this he shot the window featured in the City flat against green screen and composited the image of a rainy city scape behind it. He then created the desired countryside scene by removing garden fences around a country cottage and replacing them with a Dorset country landscape. The effect was ‘Far from the Madding Crowd’.

Production Notes
Product:Dorset Cereals
Title:Simple Pleasures
Director:Pete Lewtas
Production Company:The Independence Orchestra
Agency:Shaw Producers
Duration:20
Format:HD