Nice Biscuits are thrilled to have been involved in HSBC’s global airport & brand relaunch. These ads have been estimated by the brand to be seen by 900 Million passengers this summer alone – making it one of HSBC’s most striving campaigns to date!

They showcase different creative visions though the iconic HSBC logo, portraying the brands ethos – Trade, Sustainability, Education & Diversity.

The spots will be rolled out globally across DOOH, covering 1500 bridges and over 50 miles of passenger walkways at airports such as Heathrow, Dubai, LA & Bejing.

Nice Biscuits were pleased to take on the visual effects compositing along with some photo research for this gigantic project.