New Generation of Thinking

This new Generation Hyundai i30 ad oozes class and perfection. Filmed on the Arri Alexa, the emphasis is on the beautiful, smooth lines, glossy shades and intimate close-ups of the car’s features and bodywork. It was graded by Martin along with all of the international versions onboard the Resolve.

As well as general clean-up work and rig removal on this Hyundai TVC, Paul created left and right hand drive versions for international playout. The front grill was also replaced using the 4 point tracking tool in Smoke to make a classic and sports version.

Production Notes
Product:Hyundai i30
Title:Think Again
Agency:Innocean
Duration:40
Format:HD