Do you think with your heart or your mind?

This car commercial claims that the Hyundai ix35 will appeal to both your heart and your mind. To illustrate this, both of these aspects of a woman’s personality are depicted by showing two versions of her face looking down from the ether on the car below.

Beautifully shot by Selby, Pete designed and animated the backgrounds and composited all the elements in Flame. The commercial is set for a global launch this month.

Production Notes
Product:Hyundai ix35
Director:Selby
Production Company:Upstart Films
Agency:M&C Saatchi