Visit Jamaica

Nice Biscuits were delighted to provide the Post-Production for Draft FCB’s Jamaican Tourist Board TV commercial.

Shot on Red and graded on our Da Vinci Resolve, the ad is unusual in that it excludes any footage of Jamaica itself. Instead, it humorously invites the viewer to a sunnier climate by using bleak and windswept English landscapes as its scenery. Set against a cheerful reggae track, we see a series of post-people struggling to deliver their enormous colourful postcards – whilst battling with wind, puddles & hills – before the line ‘Plenty to write home about’ is delivered.

Production Notes
Product:Jamiacan Tourist Board
Director:Alex Brown
Production Company:Davey Inc.
Agency:DraftFCB
Ratio:HD 16:9