Let It Out!

A new TV campaign for Kleenex features Sven-Goran Eriksson playing “keepy uppy” with a balled-up tissue and Tom Hardy, the actor known for hardman screen roles including Charles Bronson, weeping.

The TV ad, in which celebrities let out their “real” emotions for the tissue brand, also features former Spice Girl Emma Bunton and Bob Geldof.
Kleenex’s campaign, developed by ad agency JWT shows the four celebrities forgetting their public persona and deciding to “let it out” and release their emotions using Kleenex.

Eriksson, the former England and Manchester City coach known for showing almost no emotion in public, is seen scoring an elaborate “tissue goal” in a waste-paper basket and embarking on a joyous victory dance.
Hardy, who recently played a psychotic East End gangster in Sky 1’s The Take and the jailed hardman Charles Bronson in a film adaptation, is shown blubbing while on the couch watching TV.

The ad also features Bunton “revealing her inner rock chick” and Geldof “bursting into giggles and guffaws during a high-powered meeting”.

Production Notes
Product:Kleenex
Director:Rankin & Chris
Production Company:HSI
Agency:JWT