#ThatPOWER

It was all hands on deck, or should we say runway, for this latest masterpiece from Lexus. Using more than 350 projected mapped motion and audio sensitive lasers and lights on a disused airport runway, Will.i.am battles against speed and rhythm to conduct and navigate a trio of striking Lexus NXs’, hitting the laser ‘targets’ at the correct tempo to synchronise with his smash hit ‘That Power’.

The unprecedented live event, shot through the night in Madrid, sees the musician’s skills put to the test as he joins three stunt drivers including 2013 Blockbuster, Rush frontman, Niki Faulkner, to take on the colossal ‘sound-road’, race against rhythm and successfully complete the challenge in the limited hours of darkness available before the sun rises.

A master class in collaboration between the Nice Biscuits team, Martin Southward graded whilst Miguel, Russ and Nick simultaneously worked on three Flame Premiums in their own battle against limited hours to get it on air!

Product: Lexus
Title: on track
Director: Richard de Aragues
Production Company: Minds Eye Media