The 9pm Movie on Film4
Channel 4 has announced Magnum Mini will sponsor the 9pm film every day of the week on Film4 from Thursday. Creative agency Prescription are responsible for the sponsorship idents which depict a variety of situations on a film set from which the lead actress take a moment of pleasure to enjoy a Magnum Mini. The seven figure partnership, brokered by Channel 4 Sales and Mindshare for their client Unilever, will run for ten months and represents the first time Magnum have sponsored programming on Channel 4’s portfolio of channels.
Title:The 9pm Movie on Film4