“I like audacious things. I like shocking things. To me, if you’re not audacious, then you’re boring. Boring is not in my language” quote from Francois Nars, Founder & Creative Director of NARS. The launch of this new Audacious mascara featuring 200 moulded bristles had to be demonstrated in a bold, daring & fearless way in keeping with the Audacious brand whilst at the same time showcasing it’s beautiful packaging and volumising and lengthening properties.
Production Company – Laura Holmes Productions
Client – Nars
Director – Lacey
3D – Mathew Burniston
Offline – Kate Owen