Jonesy The Cat returns for this latest spot through VCCP and O2. The famous ginger cat with his own Facebook page and over 1200 followers is playing DJ, turning up the bass with his paw and whipping up a frenzy to illustrate O2 turning up the minutes on their Big Bundles. Playing loud music on the shoot wasn’t an option as it would frighten the feline and feral stars so the speaker cones were made to beat in post. Flame artists Nick Bennett, Russ Shaw and Miguel Wratten animated a futuristic glass screen to illustrate the volume being turned up and created Jonesy’s hair vibrations to move with the music.

Product:O2
Title:Big Bundles
Director:Tim Main & Joe Dixon
Production Company:Friend
Agency:VCCP