Nice Biscuits grades for a great cause

We were delighted at Nice Biscuits to be able to support the charity ‘One Life’ by grading a viral film featuring DJ Brandon Block. This was part of an integrated campaign created by MRM Meteorite to support a Guinness World record-breaking attempt for the longest DJ Relay. The event for the charity One Life was held at The Ministry of Sound on Sunday 28th May and was supported by a legendary line-up of DJ’s including Carl Cox, Tara McDonald and Spoony along with the support of celebrities, including Rio Ferdinand and MP’s including Simon Hughes. The campaign ran for one week up to the live event and comprised of outdoor, experiential, brand to hand digital activity and radio in the London area.

The Viral Film features DJ Brandon Block finding ever-more destructive ways to quite literally smash records.  Proceeds from the event will help One Life provide emotional and practical support to vulnerable young people throughout the capital to help them realise their potential.  Working directly with local community agencies, One Life run regular DJ workshops and aim to do so in each of the 33 London boroughs

Production Notes
Product:One Life
Director:Sam J Bailey
Agency:MRM Meteorite