Out and about

In 1934, Ritz crackers were born in Philadelphia, Pennsylvania. Three years after Ritz’s introduction to the US market, it became one of the most popular savory cracker brands,with a daily sales volume of 29 million pieces. The cracker was called “Ritz” because it brought to mind the same glamorous, classy feeling as the word “Ritzy”, and it was also a homonym with Ritz-Carlton, a top-class hotel in New York at that time. Compared with the then popular milk white square soda crackers, Ritz crackers give off a golden luster with its butter texture. Its circular shape with a serrated edge shows its elegance and uniqueness.

Production Notes
Title:Ritz Break
Director:Miguel Campana
Production Company:Bare Films
Agency:FCB Inferno