Nice Biscuits have been busy little bees on the sweet new Rowse Honey TVC

This charming commercial, directed by Lucy Blakstad from Home Corp, tells the story of a young boy disappointed to be given plain porridge by his Mum. Without hesitation he helps himself to the store cupboard for his favourite cereal topping, Rowse Honey, giving him a natural all day lift in energy levels during his busy day at school. Upon his return home even his Mum is using Rowse Honey to glaze their evening’s dinner.

Beautifully shot, the end frame sees an animated busy bee landing on the pack to form the label. AutoDesk’s Smoke was used to combine various graded passes to enhance the colour of the honey whilst the animation was created using artwork and subset tools within Smoke. The commercial was graded by our Colourist, Kenny Gibb in Nice Biscuits’ DaVinci Resolve suite.

Production Notes
Product:Rowse Honey
Title:Busy Bee
Director:Lucy Blakstad
Production Company:Home Corp.
Resolve Grading:Kenny Gibb – Resolve
Duration:2 x 30
Format:HD