Our Generation toys are a brand designed for today’s girls and feature dolls who eat in retro diners, go camping or visit beauty salons and the brand also has a philanthropic side, helping disadvantaged girls around the world. In this spot for Smyths Toys, a supplier of Our Generation dolls, we see a girl acting out a dressage show, playing with her ponies and grooming accessories. Grading undertaken by Martin Southworth with Flame by Russell Shaw.
Client: Smyths Toys
Director: Mat Sunderland
Prod Co: Hero Media
Agency: Shaw Independent Producers