A great serving from The Red Brick Road
This is a taste tingling, witty, and rather tongue-in-cheek commercial created to showcase the brand new Tesco Restaurant Collection, one of the superstore’s latest successful promotional initiatives.
The 30 second film was shot on the ARRI Alexa and the overall tantalizing, mouth watering shots of the ingredients and food preparation was further enhanced by a few soft focus effects and some minimal beauty work.
Overall, colourful, compelling and fresh, with a surprising twist at the end of the spot when the camera pulls back from a tight frame to expose a family dinner table, and the familiar line – ‘Every little helps’
Product:Tesco Restaurant Collection
Production Company:Another Film Company
Agency:The Red Brick Road