ITV4 Sponsorship Idents

Tetley, the Carlsberg owned bitter brand, has returned to TV advertising after a break of many years.
 
This series of idents, posted by Nice Biscuits for Billington Cartmell, was created for an 18 month, multi million-pound sponsorship deal with ITV 4. The humorous idents voiced by comedian Alun Cochrane will be shown on average eight times per hour from 11am to midnight between programmes such as The Sweeney and Minder.
 
The films were beautifully shot on Red by Marcus Jones and were posted at HD in Flame by Russ, who undertook minor enhancements and grade tweaks to bring out the look of the beer’s full-bodied hoppy flavour.

Production Notes
Product:Tetley Bitter
Title:ITV4 Sponsorship Idents
Director:Marcus Jones
Production Company:Biscuit TV
Agency:BCL
Format:16:9